Chewing gum has long been a popular treat, not only for its flavor but also for its ability to freshen breath and provide a quick burst of energy. However, the color of gum is often overlooked when it comes to its influence on consumer choices and perceptions. Color psychology plays a significant role in how individuals respond to products, and gum is no exception. The vibrant hues that adorn gum wrappers and the gum itself can evoke certain feelings, create associations, and even influence purchasing decisions. As the market for chewing gum continues to evolve, manufacturers are increasingly aware of the importance of color in branding and marketing strategies. From…